Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Top 100 Marketing Trends in September

From QR Code Caps to Deepfake Movie Campaigns

— October 16, 2021 — Marketing
Though the September 2021 marketing trends come from a wide variety of industries -- retail, food, gaming, film and television, commerce, etc., -- many companies this month shared similar tactics for capturing consumer attention. Augmented reality advertising campaigns, virtual try-on retail apps, and experiential pop-ups were some of the most recurring trends in September.

A definite standout theme within this collection was the implementation of AR-enabled experiences by major brands. American Eagle partnered with Snapchat to launch a 'Dress Yourself' tool that allowed prospective customers to virtually try on different outfits. Likewise, Reebok released an AR app designed to let users superimpose playable basketball courts onto their environments.

Pop-up stores blending digital and physical elements -- i.e. 'phygital' stores -- were also featured prominently this past month. For example, Swiss running brand On opened the doors to a pop-up lab for runners, and Magnum launched the 'Magnum Pleasure Sensorium,' taking visitors on a journey inside the brand's newest ice cream bar.
6.7
Score
Popularity
Activity
Freshness
100
Fruit-Forward Marine Collagen Supplements
Fruit-Forward Marine Collagen Supplements
Indigo Marine Collagen Has Introduced Three New Flavors
<
99
Ready-to-Drink Small Serving Cocktails
Ready-to-Drink Small Serving Cocktails
BeTini Minis Come in Four-Packs of 200ml Bottles
<
98
Mindfulness-Enhancing Beauty Products
Mindfulness-Enhancing Beauty Products
Solvasa’s Mindful Moments Collection Calms the Mind
<
97
Natural Bathroom Cleaning Duos
Natural Bathroom Cleaning Duos
AspenClean’s Natural Bathroom Cleaner & Microfiber Cloth are Safe
<
96
Flavor-Packed Hard Teas
Flavor-Packed Hard Teas
The Twelve5 Rebel Hard Tea is 100-Calories Per Can
<
95
Lifestyle-Focused Gummy Vitamins
Lifestyle-Focused Gummy Vitamins
These New Nature’s Truth Gummy Vitamins Come in Three Options
<
94
Free Pizza Menus
Free Pizza Menus
Domino's is Giving Away Millions in Free Food to Randomly Selected Customers
<
93
Highly-Nourishing Reparative Shampoos
Highly-Nourishing Reparative Shampoos
Olaplex’s N°4 Shampoo Counters Everyday Stresses
<
92
Sensitive Skin-Focused Campaigns
Sensitive Skin-Focused Campaigns
Cetaphil Leverages Social to Target Consumers with Skin Concerns
<
91
Cocktail-Inspired Chocolate Bites
Cocktail-Inspired Chocolate Bites
After Eight Mojito & Mint Offers a Crisp, Refreshing Flavor
<
90
Influencer Pet Technology Ads
Influencer Pet Technology Ads
Charli D'Amelio and Family Partnered With Cesar Millan's Halo
<
89
Functional Plant-Based Tonics
Functional Plant-Based Tonics
Plants By People Tonic Comes in Powdered Single Servings
<
88
Snack Cake Breakfast Products
Snack Cake Breakfast Products
These New Hostess Breakfast Snacks Offer Twists on Favorites
<
87
Monstrous Hybrid Breakfast Cereals
Monstrous Hybrid Breakfast Cereals
The General Mills Monster Mash Cereal Features Retro Branding
<
86
Shine-Enhancing Hair Mists
Shine-Enhancing Hair Mists
The Batiste Touch of Gloss Shine Mist Comes in Three Formulas
<
85
Holiday-Ready Candy Products
Holiday-Ready Candy Products
The 2021 Mondelēz International Christmas Products Have Been Unveiled
<
84
Texan Fast-Food Apparel
Texan Fast-Food Apparel
Whataburger Partners with Academy Sports + Outdoors in a New Clothing Line
<
83
Basketball Court-Building AR Apps
Basketball Court-Building AR Apps
Reebok Launches AR App as Part of 'Courting Greatness' Campaign
<
82
Microdosed Cannabis Seltzers
Microdosed Cannabis Seltzers
Lift Seltzer Has 2mg of THC and 6mg of CBD Per Can
<
81
Limited-Edition Tangy Snack Chips
Limited-Edition Tangy Snack Chips
Doritos Tangy Ranch is Arriving Alongside a Returning Favorite
<
80
Meatball-Scented Candles
Meatball-Scented Candles
IKEA's Novelty Scented Candle Reminds of a Favorite Food Court Dish
<
79
Mature Haircare Products
Mature Haircare Products
The Hair Biology Color Brilliance Collection Has Four Products
<
78
Vibrant Cruelty-Free Cosmetics
Vibrant Cruelty-Free Cosmetics
Sugarpill Recently Debuted its 10th Anniversary Collection
<
77
Anti-Spill Beer Devices
Anti-Spill Beer Devices
Belgian Moon LightSky Debuted a New Anti-Spill Device - the Stabeerlizer
<
76
Organic Premium Olive Oils
Organic Premium Olive Oils
Kosterina Launched a New Organic EVOO, Delivering on Taste & Refinement
<
75
Small Business Workshop Series
Small Business Workshop Series
The TikTok Small Biz Block Party Supports Small Businesses Recovery
<
74
Free-From Cookie Snacks
Free-From Cookie Snacks
REAL Cookies from Get Real Foods Come in Three Flavors
<
73
Lavender Farm Events
Lavender Farm Events
Terre Bleu is Closing the Farming Season with an Exciting Collaboration
<
72
Fall-Themed At-Home Cafe Products
Fall-Themed At-Home Cafe Products
Starbucks Fall Grocery Store Products are Arriving This Month
<
71
Luxury Handbag Machines
Luxury Handbag Machines
eBay's Luxury Handbag Machines Share Coveted Designer Bags
<
70
Celebrity Co-Created Perfume Mists
Celebrity Co-Created Perfume Mists
The Anitta X Sol De Janeiro Perfume Mist is Fresh and Vegan
<
69
Squalane Soothing Gel Cleansers
Squalane Soothing Gel Cleansers
Biossance’s Squalane + Amino Aloe Gentle Cleaner Launched Recently
<
68
Squalane-Enhanced Rose Oils
Squalane-Enhanced Rose Oils
Biossance’s Squalane + Vitamin C Rose Oil is Result-Driven
<
67
Chocolate-Covered Carrot Snacks
Chocolate-Covered Carrot Snacks
Rootles Come in Milk and Dark Chocolate Flavors
<
66
Pop-Up Tennis Museums
Pop-Up Tennis Museums
The Wilson Pop-Up Museum Pays Homage to the Sport & Athletes
<
65
Floral Cocktail Bars
Floral Cocktail Bars
Fleuriste ST~GERMAIN is a Flower Shop and Cocktail Bar
<
64
Eco-Conscious Crystal Deodorants
Eco-Conscious Crystal Deodorants
Biork's Crystal Deodorant is Free-From and Very Sustainable
<
63
In-House Pet Food Brands
In-House Pet Food Brands
Kindfull Pet Food is Arriving Exclusively at Target Locations
<
62
Creative E-Commerce Experiences
Creative E-Commerce Experiences
L’Oréal Plans to Launch a Series of Virtual Shopping Experiences
<
61
Holiday Gifting Chocolate Products
Holiday Gifting Chocolate Products
These Ferrero Christmas Products are Arriving for 2021
<
60
Immersive Cityscape Shops
Immersive Cityscape Shops
Diptyque Created Travel-Themed Experiences in Selfridge’s Corner Shop
<
59
VR-Enabled Concert Experiences
VR-Enabled Concert Experiences
Megan Thee Stallion Set to Launch Immersive Theatrical Show
<
58
Meme-Inspired Hot Dogs
Meme-Inspired Hot Dogs
Oscar Mayer Created "Hot Doge" Wieners to Raise Money for Charity
<
57
Soy Candle Sample Kits
Soy Candle Sample Kits
Calyan Wax Co. Allows You to Test Its Scents Before Purchase
<
56
Five-in-One Skincare Tools
Five-in-One Skincare Tools
The NUDESKIN by NUDESTIX x BEAUTY MAGNET Simplifies Routines
<
55
Reusable Bottle Birch Waters
Reusable Bottle Birch Waters
ÖselBirch x Andre Fangueiro Fermented Birch Water is Limited-Edition
<
54
Premium Textural Chocolate Bars
Premium Textural Chocolate Bars
These New Ferrero Rocher Chocolate Bars Come in Three Flavors
<
53
Chocolaty Reward Program Sodas
Chocolaty Reward Program Sodas
The Dr Pepper FANtastic Chocolate Soda Won't Be Available in Stores
<
52
Internationally Inspired Chocolate Products
Internationally Inspired Chocolate Products
The Ritter Sport 'Taste the World' Range is Accessible
<
51
Carbon-Neutral Travel Packs
Carbon-Neutral Travel Packs
Peak Design is Offering Shoppers a Travel Bundle Discount
<
50
Chicken-Themed Hotels
Chicken-Themed Hotels
The House of Harland by KFC Has a Dedicated Chicken Concierge Service
<
49
Billboard-Inspired NFT Logos
Billboard-Inspired NFT Logos
DKNY is Auctioning Its New Logo as a Non-Fungible Token
<
48
Eco Grass-Made QSR Packaging
Eco Grass-Made QSR Packaging
McDonald's Germany Grass Paper Packaging is Being Tested
<
47
Vegan-Friendly Bedtime Drinks
Vegan-Friendly Bedtime Drinks
The Sleep Well Oat Drink is Available at Holland & Barrett Stores
<
46
Uplifting Urban Gyms
Uplifting Urban Gyms
Asics & Mind are Inspiring Movement & Mood Boosting in the City
<
45
Resignation-Themed Canned Cocktails
Resignation-Themed Canned Cocktails
F!VE Drinks Co Debuts New Drinks to Celebrate Those Quitting
<
44
Musical Breakfast Cereal Boxes
Musical Breakfast Cereal Boxes
Reese’s Puffs Created Playful Packaging That Interacts with AR
<
43
Exclusive Pop-Up Diners
Exclusive Pop-Up Diners
The Amex Gold Card Pop-Up Diner Shares an Experience for Cardholders
<
42
Digestive Health-Focused Yogurts
Digestive Health-Focused Yogurts
The Gut Glory Yogurts Come in Two Pack Sizes
<
41
Empowering Children's Campaigns
Empowering Children's Campaigns
Rice Krispies Treats and Idina Menzel Look to Support School Kids
<
40
Mono-Material Baby Food Packaging
Mono-Material Baby Food Packaging
This Heinz Baby Food Pouch is Highly Recyclable
<
39
Globally Inspired Aperitif Campaigns
Globally Inspired Aperitif Campaigns
Aperol Spritz is Bringing a Taste of Italy to Canadians
<
38
Designer Ice Cream Bags
Designer Ice Cream Bags
Rebecca Minkoff and Magnum Ice Cream’s Debuted a New Insulated Handbag
<
37
Cutting-Edge Virtual Retail Platforms
Cutting-Edge Virtual Retail Platforms
Obsess Secures Major Funding for Immersive Shopping Tech
<
36
Community-Focused Pop-Up Markets
Community-Focused Pop-Up Markets
Buchanan's La Reunión Celebrates Local Hispanic Culture
<
35
Cohesive Skincare Brand Designs
Cohesive Skincare Brand Designs
'Free The Birds' Unveils New Branding for Skin Therapy
<
34
Pride-Themed Rainbow Suites
Pride-Themed Rainbow Suites
The bubly Rainbow Suite Celebrates the LGBTQ+ Community
<
33
Virtual E-Bike Riding Experiences
Virtual E-Bike Riding Experiences
VR-Enabled Test Rides Are Now Available for UBCO 2x2 Bikes
<
32
Virtual Back-to-School Avatars
Virtual Back-to-School Avatars
American Eagle Made Bitmoji Apparel for Snapchat's 'Dress Yourself'
<
31
VR-Based Music Events
VR-Based Music Events
Telekom Electronic Beats Launches Interactive Music Space 'The Cube'
<
30
Digital Space Billboards
Digital Space Billboards
Space X Partners with GEC In Effort to Begin Running Ads in Space
<
29
Hyper-Limited Beer Cans
Hyper-Limited Beer Cans
Colombian Artist J Balvin & Miller Lite Collaborated on ¡Es Jose Time!
<
28
Child-Focused Immunity Support Drinks
Child-Focused Immunity Support Drinks
Actimel Kids Comes in Two Flavor Options
<
27
Bowl-Hugging Cereal Toys
Bowl-Hugging Cereal Toys
Kellogg Bowl Buddies Make Breakfast Meals More Fun
<
26
Fortune-Telling Chocolate Campaigns
Fortune-Telling Chocolate Campaigns
Cadbury Targets Millennials by Playfully Predicting the Future
<
25
Pop-Up Running Labs
Pop-Up Running Labs
On's Performance Running Lab Helps Runners Harness Their True Potential
<
24
Branded Social Distance Events
Branded Social Distance Events
Absolut Watermelon Organized a Pop-Up Event in a Toronto Park
<
23
Premium Cannabis Brands
Premium Cannabis Brands
fumé is a Modern Cannabis Brand for the Experienced Cannabis Consumer
<
22
Walk-Thru Billboards
Walk-Thru Billboards
McDonald's Walk-Thru Billboard Serves Up McFlurrys in London
<
21
Powerful Underarm Brightening Kits
Powerful Underarm Brightening Kits
kaia Naturals’ Kit Features the Takesumi Bright Deodorant
<
20
Fry Stealing Musicals
Fry Stealing Musicals
McDonald's 'Steal My Fries' Celebrates Friendship and Canada Reopening
<
19
Urban Beach Pop-Ups
Urban Beach Pop-Ups
Aperol's Pop-Up Brings the Italian Beach Experience to the UK
<
18
Inclusive Baby Cosmetics
Inclusive Baby Cosmetics
The Baby Dove Melanin-Rich Skin and Curl Nourishment Collection is Rich
<
17
Functional Building Block Cars
Functional Building Block Cars
This Life-Size Toyota Supra GR is a LEGO Vehicle That Drives
<
16
At-Home Entertaining Partnerships
At-Home Entertaining Partnerships
HBO MAX x Moët Hennessy Elevate Entertaining Experiences at Home
<
15
QR Code Caps
QR Code Caps
Nestlé Milo Teen Protein Drinks Engage Gen Z Consumers Via Packaging
<
14
Smart Retail Fridges
Smart Retail Fridges
Micron Smart Vending's Machines Let Users Access Scan Codes to Access Items
<
13
Deepfake Movie Campaigns
Deepfake Movie Campaigns
Warner Bros Lets Viewers Star in the Trailer for 'Reminiscence'
<
12
Interactive Retail Vending Machines
Interactive Retail Vending Machines
'& Other Stories' Launches a Cosmetic Sampling Vending Machine
<
11
Immersive Ice Cream Pop-Ups
Immersive Ice Cream Pop-Ups
The Magnum Pleasure Sensorium is a Tasting Experience Like No Other
<
10
Charitable Candle Collections
Charitable Candle Collections
Calyan Wax Co. is Looking to Promote Human Dignity
<
9
Exclusive Cookie Brand Cafes
Exclusive Cookie Brand Cafes
The Oreo Cafe Shares Limited-Edition Treats, Merch and More
<
8
Postpartum Care Brands
Postpartum Care Brands
Bare Mum Addresses the Overlooked Postpartum Sector for Women
<
7
At-Home Scalp Care Brushes
At-Home Scalp Care Brushes
The Wet Brush Head Start! Exfoliating Scalp Massager is Beneficial
<
6
AR-Enabled Retail Tools
AR-Enabled Retail Tools
Reactive Reality Has Launched an Avatar-Based Shopping App Called PICTOFiT
<
5
Storytelling Wine Displays
Storytelling Wine Displays
Looma's Education Platform Helps Customers Make Informed Choices
<
4
Age-Friendly Beauty Campaigns
Age-Friendly Beauty Campaigns
Ilia's 'In Between Us' Campaign Features Popular Boomer Influencers
<
3
5G Beach Workspaces
5G Beach Workspaces
Three's Fully Connected Setup on Margate Beach Supports Remote Work
<
2
Digitized Fast Food Restaurants
Digitized Fast Food Restaurants
The 'Taco Bell Defy' Store Offers an All-New Fast Food Experience
<
1
Innovative cannabis packaging
Innovative cannabis packaging
Child resistant, eco-friendly cannabis packaging
<